Shakin & Bakin Foodie Blog: Why Coupons Are an Advantage To Customer And Company

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Welcome to my blog! I love to cook and bake for my family. I hope you enjoy the recipes, foodie reviews, foodie giveaways and cooking tips posted on my blog.

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Wednesday, February 22, 2012

Why Coupons Are an Advantage To Customer And Company

Guest post by Derek Franklin

Rip Coupons is a website that offers discount deals at thousands of online stores. The marketing company managing this website has dealt with small as well as large companies, so they can successfully market items for many different type of websites. The first step that they take when it comes to a client is figuring out what type of audience should be focused on for an item. Not focusing on a specific audience can just waste your time, because not everyone is interested in every type of item. For example, when looking at the Jelly Belly coupons webpage on Rip Coupons, you may realize that an audience such as older folks may not be the best audience to focus on. Maybe people with kids may be a better audience to focus on getting across to. Either way, marketing to the right audience plays such an important role when it comes to being a successful company. Something else they had to figure out which type of person who would search for free shipping tricks. The company doesn’t want to waste your time focusing on the wrong audience, and this is why aiming for a target audience is so essential.